The Publishers Clearinghouse sweepstakes has lost its bid to keep its mailing lists secret.Iowa’s Attorney General has sued Publishers Clearinghouse, accusing the company of misleading Iowans into thinking their chances of winning would increase if they ordered magazines. Publishers Clearinghouse refused to give the state court its mailing lists, claiming the release would reveal trade secrets. The Iowa Supreme Court doesn’t buy the argument, and has ordered Publishers Clearinghouse to hand over its mailing lists.
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