Three large trucks loaded with alcohol will carry the message of Iowa’s first three “Great Places” cities across the state. Cyndi Pederson is the coordinator of the “Great Places” program, and says the three semis will be adorned with messages about Clinton, Coon Rapids and Sioux City.
Pederson says the governor asked all state agencies to collaborate in the “Great Places” program and she says the administrator of the Alcoholic Beverages Division came up with the idea to put advertising on the state alcohol trucks. Pederson says the trucks will provide a colorful message touting the three cities chosen to pilot the program. She says they each have pictures of the things they’re promoting in the project.
Pederson says the goal of the Great Places program is to help cities be great places for people to live, work and enjoy recreation. She says there are lots of great places in Iowa, but she says sometimes the places are missing a few things. Pederson says it’s “not always about jobs, but culture has a lot to do with it too.” Pederson says you have to have the culture to keep people interested in the city.
The three semis are on display until three o’clock today (Monday) at the state capitol, and then you can see them traveling across the state.