The radio, TV, and prints ads in Iowa will focus on methamphetamine. Iowa Drug Control Policy Coordinator Gary Kendell says there’s been a big reduction in meth labs in the state, but the number of meth users hasn’t changed much.
Kendell says the latest figures indicate there’s been only a one percent decline in the number of people admitted to treatment who list meth as their primary drug. The ONDCP ads explain options for treatment of meth addiction.
"One of the good things that I see in this campaign – is getting a little bit away from the scare tactics and the gloom and doom that we’ve had in the past," Kendell says, "there’s an aspect of this campaign that talks about treatment, and the fact that it’s working for some people." The anti-meth ads will run statewide over the next six months.
You can hear one of the radio ads on the link below.