The Iowa Alcoholic Beverages Division is launching a new publication it hopes will help liquor retailers in the state. Lynn Walding is the division’s administrator. He says it will be the first time they’ve had a vehicle to talk directly with retailers. He says it’ll be a good product catalogue, but much more. He says it will also help educate retailers about regulations and changes in law that affect their business. Walding says the publication is a companion to electronic information they send to businesses. He says the overall goal is to communicate better with the retailers. Walding says the more information they can give to retailers, the better.
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