Late in 2004, central Iowans will no longer have to stand in long box office lines to get tickets for the latest films. A theatre complex being planned west of Des Moines will utilize an on-line ticketing service so patrons can pay for and print their tickets on their home computers and printers. Nancy Klasky of California-based Century Theatres explains you go on the website of “www.fandango.com”, chose what movie you want to see and when, pay for it via credit card, hit print, and you get a page out of your printer with a unique bar code. At the theatre, you can walk past the box office and right to the ticket taker and present the print-at-home ticket. Klasky says movie goers will have to pay a little more for the service, between 75-cents and a dollar, but she thinks Iowans will do it. She says it’s been proven people are looking for a guaranteed night out that includes reservations to the hottest movie.Klasky says ground will be broken on the theatre complex in March of this year, but it won’t open until August of 2004. The Jordan Creek Town Center mall theatre will feature 20 screens, all digital stereo sound, all stadium seating and rocking love seats.
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