The city of Cedar Rapids has adopted a new slogan, temporarily replacing "City of Five Seasons." For the next 30 days, the city’s slogan will be "The Fifth Season is Progress."
Mayor Kay Halloran believes it will send a message that the city is recovering from last year’s flood, but needs more help. "It is temporary, we all know that, but how long it will take to get that message across, I can’t tell you…it depends how receptive the audience is to it," Halloran said.
Drivers northbound on I-380 near downtown can see the new slogan on a billboard. Halloran says the change recognizes volunteer efforts, businesses reopening and the recent completion of a long term recovery plan.
"We have a long ways to go but we’re making very good progress and that’s what the message is for the fifth season…the season of progress," Halloran said. The message will also be used in "one year after the flood" progress reports and at various city events.
The slogan temporarily replaces a local bank’s billboard message that read, "Below this sign, a Great City is Rebuilding."