The Iowa Lottery and the Iowa Tourism Office are teaming up for a summer promotion that seeks to encourage people to travel to events across the state.
Iowa Tourism Office manager, Nancy Landess, says the promotion involves a silver scratch ticket that celebrates the 25th anniversary of the Iowa Lottery.
Landess says people are going to have a chance to get savings throughout the state and go to 25 “must see” events throughout the state where they can win cash.
The lottery and tourism office tried the co-promotion for the first time last year. Landess says they had a great response and some of the attractions from last year’s promotion said they had increased traffic. She says Fun City in Burlington for example said that 86% of the coupons redeemed came from outside the Burlington area.
The bill creating the lottery was signed on April 18th 1985. Iowa Lottery C.E.O., Terry Rich, says they’ll give away prizes at the 25 state events for people who bring a non-winning silver scratch off ticket.
He says they’ll hold a drawing for $500 dollars, $250, $150 and $100 for cash totaling one-thousand dollars at each event.
Rich says they will also have tourism discounts available for people who bring a silver ticket. Landess says it was tough picking out 25 events for the drawings. She says among the events there are the First Friday Art Walk in Fairfield, the Iowa Arts Festival in Iowa City, The Hy-Vee Triathlon, the Knoxville Nationals, the Cedar Rapids Freedom Festival, the America’s River Festival, Party in the Park at Charles City, and the great Okoboji Wingding. The final event of the promotion is the Iowa State Fair in August. The first lottery tickets were sold at the Iowa State Fair. For more information on the events, visit www.traveliowa.com.
The “Must-See” Silver Ticket Cash Stop locations
Saturday, May 15 Celebrate CB, Council Bluffs
Sunday, May 16 2nd Annual PZAZZ! Great American Grill-Off, Burlington
Friday, May 28 John Wayne Birthday Celebration, Winterset
Saturday, May 29 Tivoli Fest, Elk Horn
Sunday, May 30 Great Okoboji Wing Ding, Arnolds Park
Thursday, June 3 My Waterloo Days, Waterloo
Friday, June 4 1st Fridays Art Walk, Fairfield
Saturday, June 5 Iowa Arts Festival, Iowa City
Saturday, June 12 America’s River Festival, Dubuque
Sunday, June 13 Hy-Vee Triathlon, Des Moines
Friday, June 18 AMVET’s June Antique Show, Walnut
Saturday, June 19 Awesome Biker Nights, Sioux City
Tuesday, June 22 U.S. Modified Tours Series At Mineral City, Fort Dodge
Friday, June 25 33rd Annual Ottumwa Pro Balloon Race, Ottumwa
Friday, July 2 Clinton Riverboat Days, Clinton
Saturday, July 3 Star Spangled Spectacular, Storm Lake
Sunday, July 4 Cedar Rapids Freedom Festival, Cedar Rapids
Friday, July 16 Party in the Park, Charles City
Saturday, July 17 57th Annual Black Hawk Lake Water Carnival, Lake View
Friday, July 23 Downtown Street Fest, Davenport
Saturday, July 24 Lake Fest, Clear Lake
Saturday, July 31 Iowa Speedway, Newton
Sunday, Aug. 1 National Balloon Classic, Indianola
Saturday, Aug. 7 Estherville Sweet Corn Days, Estherville
Wednesday, Aug. 11 50th Goodyear Knoxville Nationals, Knoxville
Aug.12-22 Iowa State Fair, Des Moines