The owners of some eastern Iowa hospitals are lanching a program called “Just Drive.” Trinity Regional Health Systems launched the program to encourage drivers to stop talking, texting and emailing on their cell phones. Trinity president and C.E.O. Rick Seidler says the goal is keeping people safe.

Participants take a pledge to stop using their cell phones while driving unless it’s with a hands-free device. Those who take the Just Drive pledge receive a window sticker for their car. Seidler admits it’s going to take a while to change old habits. He says when his cell phone recently rang while he was driving, he instinctively grabbed for it, then thought better of it.

By Phil Roberts, Davenport