The Valley Junction area of Des Moines is the latest community to be featured on the side of trucks from the Iowa Alcoholic Beverages Division (IABD).
Division spokesperson, Tonya Dusold says the truck becomes a rolling billboard, displaying some of the best things about the area.
“Valley Junction has a lot of shopping, one of kind stores, they have lot of festivals, holiday activities and things like that.
The truck basically features snapshots of a number of these events that happen throughout the year as well as some of the stores that are there year round,” Dusold says.
A city or area has to be named to the “Iowa Great Places” list to be featured on the trucks, which then carry the info all over the state.
“They spend thousands of hours and thousand of miles one the each year delivering spirits to 950 licensees throughout the state,” Dusold said.
Each place is allowed to use a local designer to help create the information that is placed on the side of the trucks. The IABD pays for the advertising graphics that go on the truck in a partnership with the Department of Cultural Affairs. Some of the special trucks have been sporting their graphics for over five years.
“They last anywhere from five to seven years, we have a few that have been on for six years or so and they’re still doing pretty good,” according to Dusold. The Valley Junction truck brings the total to 12 that’re showing off the best places to visit in Iowa.
Four others will be released in the coming months. Find out more information about Iowa Great Places at: www.IowaGreatPlaces.gov.