• Home
  • News
    • Politics & Government
    • Business & Economy
    • Crime / Courts
    • Health / Medicine
  • Sports
    • High School Sports
    • Radio Iowa Poll
  • Affiliates
    • Affiliate Support Page
  • Contact Us
    • Reporters

Radio Iowa

Iowa's Radio News Network

You are here: Home / Business / Central City spending $70,000 to recruit families to its school system

Central City spending $70,000 to recruit families to its school system

December 26, 2012 By Dar Danielson

A small eastern Iowa town that’s about a half-hour’s drive north of Cedar Rapids is buying television advertising time promoting its school system. Central City has about 1,300 residents with school enrollment is 430 students. Central City’s Main Street Promotions director, Julie Renberg, says the advertising campaign promotes the small class size and is not just recruiting students — it’s going after entire families.

“And the best place we thought to start that, trying to get new residents to town, is tell them how awesome our school district is and to try to encourage new residents that are young families,” Renberg says. Central City –one of 48-communities getting advice from Iowa’s Economic Development Main Street Iowa program — is investing $70,000 in the advertising.

“Yes, it is very costly. That’s not any truth you can dance around,” according to Renberg. “If the school district grows, we’re growing, so we’re all in this together.” The money for the advertising comes from the city’s economic development TIF funds with the hopes for long-range pay-offs.

Share this:

  • Facebook
  • Twitter

Filed Under: Business, Education, News

Featured Stories

Governor ends public airing of state agency budget requests

Former Manchester hospital CEO given suspended 10-year sentence

After 70 years, southwest Iowa woman files final ‘Up a Country Lane’ column

Sioux City residents can once again own pit bulls

Meth use in Iowa surges; all-time high number seek treatment

TwitterFacebook
Tweets by RadioIowa

Iowa State’s Campbell agrees to contract extension

Epenesa and Duncan honored by B1G

Iowa’s Nunge sidelined by knee injury

State board proposes changes for sports eligibility, creation of summer dead period

Iowa’s Epenesa honored by B1G

More Sports

eNews and Updates

Enter your email address:

Delivered by FeedBurner

Archives

Copyright © 2019 · Learfield News & Ag, LLC