Iowa Lottery CEO, Terry Rich, told the Lottery Board Wednesday the launch of the new lotto game “All or Nothing” went very well. “I figured we might sell what a thousand dollars worth, we sold $5,000 before 12:45 just on the first draw … $28,000 on the first day…with no real marketing at all yet, just the announcement of the game,” Rich says.
The new game replaced the $100,000 cash game. Tuesday was the first day you could bay a ticket and win by being lucky and unlucky. “It’s 24 numbers, you pick 12 numbers and if you match them all you win $100,000…but if you match none of the numbers you win $100,000 dollars,” Rich explained to the board. The Iowa Lottery plans to begin a promotional campaign for the new game on Monday.