• Business & Economy
  • Politics & Government
    • Campaign Countdown
      • 2012 Reports
  • Sports
  • High School Sports
    • Football Friday Night
    • Radio Iowa Poll
  • All Topics

Radio Iowa

Iowa's Radio News Network

  • Home
  • Audio Archives
  • Contact Us
  • Reporters
  • Affiliates
  • Affiliate Support
  • PostsComments
You are here: Home / Uncategorized / Blue Bunny changes logo

Blue Bunny changes logo

February 13, 2016 By Radio Iowa Contributor

Blue-BunnyThe Le Mars-based company that makes Blue Bunny ice cream has changed its logo and packaging.

The new logo, which features a cursive letter “B” with rabbit ears and a cottontail, was unveiled this week. Well’s Enterprises, spokesperson Liz Croston, says the idea behind making the change is to have ice cream be fun.

“Ice cream is fun, and when you walk down the ice cream aisle and you are looking in the cabinet you want something fun,” Croston says. “Because who doesn’t smile when they are eating ice cream? So that’s really what drove our work on our end, what can we do to bring fun back to the category of ice cream.”

In addition to the new logo, Wells will now be using a mascot ambassador character for its advertising and marketing. The character, known as “Blu”, appears to be a live rabbit, but actually is a computer generated image.

She says he is a “fluffy bunny who likes to have fun,” and will be featured in all of their advertising. Croston says they are also changing the packaging to make it so people can see the ice cream through the container.

“People want to know what they are getting. They want to know that they are making a purchase that they are going to feel great about when they get home and take that lid off,” she explains. “So, lets show them, that’s where that transparency came in.” Croston says consumers will begin seeing the new logo and transparent packaging almost immediately.
(Reporting by, Dennis Morrice, KLEM, Le Mars)

Share this:

  • Facebook
  • Twitter

Filed Under: Uncategorized

Featured Stories

ISU expert says roofs should be able to handle snow load

Buyer plans to reopen Boondocks Truck Stop

How do schools make up days missed for winter weather?

Democrat from Cedar Falls resigned from Iowa Senate today

DOT could end up with a record use of salt and sand on roadways

TwitterFacebook
Tweets by RadioIowa

IHSAA to discuss ways to strengthen dual team tournament

Drake holds off Southern Illinois

Bohannon’s three pointer caps furious Iowa rally

Iowa State holds off Oklahoma

Iowa’s Wieskamp snares Big Ten honor

More Sports

eNews and Updates

Enter your email address:

Delivered by FeedBurner

Archives

Copyright © 2019 ยท Learfield News & Ag, LLC