• Home
  • News
    • Politics & Government
    • Business & Economy
    • Crime / Courts
    • Health / Medicine
  • Sports
    • High School Sports
    • Radio Iowa Poll
  • Affiliates
    • Affiliate Support Page
  • Contact Us
    • Reporters

Radio Iowa

Iowa's Radio News Network

You are here: Home / Agriculture / Survey finds majority of shoppers trust Iowa farmers

Survey finds majority of shoppers trust Iowa farmers

September 28, 2016 By Matt Kelley

Wheat HarvestingA new survey of grocery shoppers in the state finds 94 percent “place trust” in Iowa farmers.

Andrew Wheeler is a spokesperson for the Iowa Farm Bureau, which released results of its Food and Farm Index Survey conducted by The Harris Poll.

“It also found that nearly nine in ten, 89 percent, say they are confident Iowa farmers care for their animals responsibly and 85 percent say they are confident that Iowa farmers care for the environment,” Wheeler says. “It’s certainly encouraging for our members to hear that because sometimes it’s easy to get hung up on headlines that are negative or not so positive towards agriculture and farmers.”

The poll found 76 percent of those surveyed said they read food labels when they buy their groceries. That’s down from 82 percent in last year’s survey.

“That still shows three in four Iowans at the grocery store are looking and paying attention to food labels, so that’s still a relatively high number. But, the bottom line is that taste and price are the remaining dominant factors that are driving their decisions when they’re at the grocery story,” Wheeler says. “But, they’re certainly looking at the labels and trying to make sense of what some of those different terms mean.”

The survey found 19 percent of Iowa grocery shoppers are interested in food “raised organically,” while 28 percent are interested in food “raised locally.” The online survey, involving 505 Iowa residents age 20 to 60, was conducted between July 24 and August 5.

 

Share this:

  • Facebook
  • Twitter

Filed Under: Agriculture, News Tagged With: Food

Featured Stories

Reynolds signs her ‘school choice’ bill into law

Governor Reynolds touts 2024 Iowa Caucuses in Inaugural Address

University of Iowa grad presiding over U.S. House Speaker vote

Iowan who was oldest person in the U.S. dies

Iowa Lottery to start making some payments via debit cards

TwitterFacebook
Tweets by RadioIowa

Iowa State names new receivers coach

No. 2 Iowa visits No. 1 Penn State in wrestling dual Friday night

Iowa’s Clark brings increased exposure to women’s basketball

No. 18 Iowa State women visit TCU

Northern Iowa men host Valparaiso

More Sports

Archives

Copyright © 2023 ยท Learfield News & Ag, LLC