Motorists in the Quad Cities might think they need to have their vision checked. If you see a pink cement truck driving to and from construction sites in eastern Iowa, your eyes aren’t deceiving you. It’s the newest rig in the W-G Block Company’s fleet and it’s, well, pretty in pink.

The truck was unveiled yesterday. Genesis Center for Breast Health says it’s the area’s largest symbol for breast cancer awareness.

By Phil Roberts, Davenport