Today is billed as the biggest shopping day of the year and the official start of the holiday shopping season. With record low unemployment and a robust economy, one expert says Iowans will be spending more this holiday season.Iowa State University economist Ken Stone says the projected four-percent increase in sales would give Iowa retailers a 900-million dollar holiday season. Stone says big cities will benefit most.He says the picture isn’t as bright for smaller towns.Stone says a lot of you will likely buy new electronic gadgets.Stone says the holiday season has spread out a little more. He says many people already start to buy holiday items in October. He says December still remains the biggest holiday buying month.
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