Iowans may find themselves paying closer attention to where their food comes from under the “Field to Family Project.” The program is designed to build awareness of where food originates so consumers can make educated choices in the grocery aisles.Dr. Rick Foster is a vice president of the W-K Kellogg Foundation, which was set up by the cereal industry pioneer in 1930. He says the Kellogg Foundation helps fund programs like the Field to Family Project to add value to the farmer’s share of the food dollar. The project is focusing on the ready-to-eat markets of meats and vegetables by promoting meals that are all-Iowa produced. Foster, who is a Missouri Valley, Iowa native, says the menus in some establishments which offer such all-Iowa made meals list producers who grew the food and their hometowns.The Iowa Department of Economic Development is promoting “Taste of Iowa,” the state trademark being given to companies whose products are produced in the state. Sixty-five manufacturers are using the logo on their products, which has to be more than 51-percent grown, produced or manufactured in the state.
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