• Home
  • News
    • Politics & Government
    • Business & Economy
    • Crime / Courts
    • Health / Medicine
  • Sports
    • High School Sports
    • Radio Iowa Poll
  • Affiliates
    • Affiliate Support Page
  • Contact Us
    • Reporters

Radio Iowa

Iowa's Radio News Network

You are here: Home / Agriculture / Chocolate mustaches added to milk campaign

Chocolate mustaches added to milk campaign

April 19, 2001 By admin

The milk mustache that’s become so fashionable in recent years comes in a new color this year…or, a new flavor. Midland Dairy Association’s Sherry Newell says this year producers are promoting chocolate milk. If flavored milk is what they’ll drink, it still has the same nine nutrients of white milk, less sugar and caffeine than soft drinks. Newell explains there’s a grown-up strategy to get kids to drink more milk, and like it. It includes new packing and vending, and 17-percent of teens and 55-percent of younger kids say they’d drink more milk if it were chocolate milk. Chocolate’s not the only flavor; look for the Milk Mustache Mobile to cross Iowa on its national tour of a hundred cities this summer. Consumers can come try interactive kiosks and sample milk smoothies in flavors like chocolate peanut butter, and strawberry-and-cream coolers. Newell says the milk producers are also partnering with the N-B-A for a school promotion that will try to convince eight million American kids in the lunch line to “slam-dunk” more milk.

Share this:

  • Facebook
  • Twitter

Filed Under: Agriculture Tagged With: Food

Featured Stories

Governor signs child care expansion into law

Iowa seniors have until July 1 to apply for new property tax break

Smoke from distant fires creates colorful sunrise in Iowa

DOT’s Motor Vehicle Enforcement Division to merge into State Patrol

Iowa’s governor approves liability limits for trucking industry

TwitterFacebook
Tweets by RadioIowa

Iowa names Beth Goetz interim AD

Cyclone Trio Invited to USA Basketball U19 Training Camp

Cameron Young to compete at the John Deere Classic

Radio Iowa/Baseball Coaches Association High School Poll 5/29/23

Iowa AD Gary Barta announces retirement

More Sports

Archives

Copyright © 2023 ยท Learfield News & Ag, LLC