Chocolate mustaches added to milk campaign

The milk mustache that’s become so fashionable in recent years comes in a new color this year…or, a new flavor. Midland Dairy Association’s Sherry Newell says this year producers are promoting chocolate milk. If flavored milk is what they’ll drink, it still has the same nine nutrients of white milk, less sugar and caffeine than soft drinks. Newell explains there’s a grown-up strategy to get kids to drink more milk, and like it. It includes new packing and vending, and 17-percent of teens and 55-percent of younger kids say they’d drink more milk if it were chocolate milk. Chocolate’s not the only flavor; look for the Milk Mustache Mobile to cross Iowa on its national tour of a hundred cities this summer. Consumers can come try interactive kiosks and sample milk smoothies in flavors like chocolate peanut butter, and strawberry-and-cream coolers. Newell says the milk producers are also partnering with the N-B-A for a school promotion that will try to convince eight million American kids in the lunch line to “slam-dunk” more milk.