Triple-A predicts travel this Labor Day weekend will be the heaviest since 1995 with most of the 33-million people traveling by car. That’s good news for Iowa events, attractions and businesses according to Iowa Tourism office director Nancy Landess. This week, Landess attended the Educational Seminar for Tourism Organizations national conference in Asheville, North Carolina, where the Iowa Travel Guide was named the nation’s best travel marketing piece. It’s the third time in four years the publication received the honor. Landess says “Research shows that more than half of the people who receive a Travel Guide actually make a trip to Iowa. These people have a huge impact on our state’s economy by spending money on lodging, fuel, entertainment and food.”Landess says the guide is a handy item for both Iowans and out-of-staters.The state tourism office creates the 176-page publication every year and distributes 300-thousand copies to interested travelers around the world. Copies of the Iowa Travel Guide are available by calling 800-345-IOWA or by visiting “www.traveliowa.com”.
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